Inter-industry creative collaborations incorporating luxury fashion brands

Opportunity for luxury brands in China

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

Creative Research & Development Collaborations

Around the world there are many examples of how universities and industry work together to create new knowledge and new economic value. Motivating creative, smart people to work together can be one of the hardest aspects of such endeavours, especially where various arrangements and agreements need to take the commercial interests of industry into account as well as the highly aspirational inter...

Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry

We investigate the concept of the heritage store, that is, the locations that lies at the heart of a brand's identity and history. Based on store observations and interviews with managers and sales personnel in the luxury industry, we analyze the characteristics of heritage stores and their role in the management of heritage brands. We show how managers sacralize a store's heritage to nurture t...

NCEAS: Promoting Creative Collaborations

PLoS Biology | http://biology.plosjournals.org A substantial portion of research occurs in places where scholars congregate—in campus laboratories, in libraries, or in large specialized facilities, such as oceanographic ships, astronomical observatories, or accelerators. Under any of these circumstances, researchers can interact easily, exchanging ideas and information. Ecological research, esp...